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Grow your customers with ease

Gain actionable insights into the user behaviors that maximize your revenue and customer lifetime value.

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Scale and monetize like never before. Connect engagement to long-term growth by tracking the right metrics that guide users from inactive into advocates. No SQL required.

Find product-market fit, faster

Define and monitor the key metrics that confirm product-market fit across your user base.

Re-activate at the perfect time

Pinpoint audiences to re-engage using cohort analysis while sending targeted messages from your preferred app.

Uncover your most-loved features

See which features are most popular, then align your roadmap to achieve maximum impact.

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Session Replay

Watch session replays

Understand the "why" behind users do what they do, no matter how events are tracked—front-end or back-end.

Learn about Session Replay

Pricing Strategy

Set your best pricing strategy

Compare how your pricing changes impact user behaviors so you can maximize revenue.

Usage vs. plan limits

Revenue-driving feature usage

Customer segmentation by value

Upsell & Cross-Sell

Drive strategic upsells and cross-sells

Locate key moments in the user journey to deliver targeted offers and maximize customer LTV.

PQL rate (Product Qualified Leads)

Adoption of features in tiers

Seat expansion over time

Purchase Flows

Eliminate purchase flow friction

Prevent revenue leaks by revealing drop-offs and friction points for each user segment.

Checkout Funnel drop-off

Average time to purchase

Conversion by feature

Product growth templates

Web Analytics

Get a complete view of your website's performance with essential user, session, and page-level metrics.

Lifecycle Cohort Analysis

See what's driving your active user by segmenting them into new, retained, resurrected, and dormant cohorts.

Company KPIs

Measure product health across engagement, retention, and growth in one unified dashboard.

Feature Launch

Understand if your new feature is being adopted, retained, and impacting your core product experience.

“The biggest aha moment we had with Mixpanel is that we can see which of our tests—big or small—have the biggest ROI to eToro.”

Guy Barkat

Group Product Manager, Growth

Drive meaningful growth today

Dive deeper, act faster, and make better decisions, with Mixpanel.

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Grow your customers with ease

Scale and monetize like never before. Connect engagement to long-term growth by tracking the right metrics that guide users from inactive into advocates. No SQL required.

Find product-market fit, faster

Re-activate at the perfect time

Uncover your most-loved features

Watch session replays

Set your best pricing strategy

Drive strategic upsells and cross-sells

Eliminate purchase flow friction

Product growth templates

Web Analytics

Get a complete view of your website's performance with essential user, session, and page-level metrics.

Lifecycle Cohort Analysis

See what's driving your active user by segmenting them into new, retained, resurrected, and dormant cohorts.

Company KPIs

Measure product health across engagement, retention, and growth in one unified dashboard.

Feature Launch

Understand if your new feature is being adopted, retained, and impacting your core product experience.

“The biggest aha moment we had with Mixpanel is that we can see which of our tests—big or small—have the biggest ROI to eToro.”

Drive meaningful growth today

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