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Web Analytics

Master your website's performance, from first click to purchase

See where users slip away, optimize campaigns with clarity, and turn website visitors into loyal customers. Finally, see the ROI you deserve.

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See exactly how
users reach you

Understand which channels contribute to website traffic so you know what to optimize.

12

%

increase in conversion rate on average among Mixpanel customers.

One platform. Many teams.
Shared understanding.

Mixpanel helps every team contribute to product growth—from analysis to action.

Product teams

Uncover how users navigate your site to identify experience gaps, optimize key flows, and drive product-led growth.

Product Teams

Data teams

Establish comprehensive tracking of website interactions to build a holistic view of user behavior.

Data Teams

Marketing teams

Showcase the direct impact of marketing efforts on conversions by visualizing funnel drop-offs and highlighting areas for optimization.

Marketing Teams

Engineering teams

Identify technical issues or bottlenecks in user flows by analyzing drop-off rates at specific points.

Engineering Teams

“With Mixpanel, we can isolate user trends and nudge users in order to take a specific action, whether that’s to post a grab or shop again. ”

Christina Leigh Morgan

Marketing Director

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Integrations

Get started today, quick and easy

Mixpanel integrates with 100+ marketing tools, so you can rest assured we work with your tech stack.

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Fuel your growth with data-driven decisions

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Mixpanel Assistant AI Agent

How are you currently using web analytics to optimize your user funnels and drive growth?

Master your website's performance, from first click to purchase

See exactly how users reach you

12

%

One platform. Many teams. Shared understanding.

“With Mixpanel, we can isolate user trends and nudge users in order to take a specific action, whether that’s to post a grab or shop again. ”

Get started today, quick and easy

Fuel your growth with data-driven decisions

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See exactly how
users reach you

One platform. Many teams.
Shared understanding.