Digital Analytics Reimagined for an AI-First World
Product Analytics
Learn what your users actually do. Track events, build funnels, analyze retention, and segment any way you want. Mixpanel AI surfaces the "why" behind the numbers before you even think to ask.
Web Analytics
Go beyond pageviews to understand real user behavior on your site. Ask questions in plain language and get answers your whole team can act on.
Session Replay & Heatmaps
Watch the sessions behind your numbers.
Replays are tied directly to your analytics, so
you can go from "drop-off at step 3" to watching
it happen in seconds.
Experiments & Feature Flags
Ship with confidence, not crossed fingers. A/B test against real product metrics and manage feature flags from the same place. No more disconnected tools or inconclusive results.
Metric Trees
Build a living map of your KPIs and the drivers beneath them. Map how your key metrics relate to each other, so every team knows which levers to pull, and whether pulling them is actually working.
Data Warehouse Connectors
Your warehouse data, finally in your hands. Sync from Snowflake, BigQuery, Redshift, and more. Analyze all of your unified product and backend data in perfect sync.
Mixpanel supports the performance, flexibility, and governance modern teams need — with none of the legacy bloat.
Performance that scales
Sub-second query times, even at billions of events per month.
An open ecosystem
Mixpanel plays well with everyone. Connect to your existing stack with flexiblity and no vendor lock-in.
Secure by default
SOC 2 Type II, ISO 27001, HIPAA-ready, SSO/SAML, and audit logs.
Governance made easy
Define source-of-truth metrics, manage access, and keep teams aligned with trusted data.
Partner with experts
Get strategic guidance and premium support from our enterprise team.
Learn on your own terms
Explore docs, tutorials, and free courses at your own pace.
Tap into fellow pros
Join 12,000+ peers in the largest analytics community.
Hi there! I'm your Mixpanel Assistant. How can I help you explore our analytics tools today?
Hi there! I'm your Mixpanel Assistant. How can I help you explore our analytics tools today?