Mixpanel, a leading product and marketing analytics software, announced that it has been recognized as an analytics and data capture leader in the report Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity, executed and launched by Snowflake, the AI Data Cloud company.

The third annual edition of Snowflake’s Modern Marketing Data Stack report identifies the technologies, tools, and platforms used by Snowflake customers to show how marketers and advertisers can leverage the Snowflake AI Data Cloud with accompanying partner solutions to serve existing customers and convert valuable prospects. Snowflake analyzed usage patterns from a pool of approximately 9,800 customers as of April 2024, and identified 10 technology categories that organizations consider when building their marketing data stacks to capitalize on AI. The extensive report highlights three core factors throughout the industry that mark a significant departure from the martech ecosystem highlighted in the inaugural report in 2022, creating a new normal where AI, data gravity, and privacy are intertwined.

The report offers details on how this paradigm shift is giving rise to new trends in the marketing landscape, from truly data-empowered marketers to innovative measurement techniques for marketing effectiveness. The categories include:

Marketing and Advertising Tools & Platforms

Data Tools & Platforms

The report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting AI Data Cloud product partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner technology providers and data providers marketers choose to create their data stacks.

"We are witnessing a new era of analytics, where AI and data converge to drive insights," said Denise Persson, Chief Marketing Officer at Snowflake. “We look forward to observing their continued momentum in empowering our joint customers to leverage their cutting-edge product analytics solution to achieve faster, more efficient acquisition of new users.”

Mixpanel was identified in Snowflake’s report as a leader in analytics & data capture for understanding website analytics and campaign ROI by combining the data residing in a customer’s Snowflake AI Data Cloud with their Mixpanel web and product data.

"Mixpanel prides itself on being a leader in the product and marketing analytics space, and our inclusion in Snowflake's 2025 Modern Marketing Data Stack report serves as a powerful validation of our comprehensive solution," said Amir Movafaghi, CEO at Mixpanel. “We’re committed to helping our customers use the Snowflake AI Data Cloud to unlock the full value of their data, enabling them to gain valuable insights now and prepare for a future powered by AI.”

Click here to read The Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity.

Mixpanel revolutionizes how companies link product analytics to tangible business outcomes. By understanding the full impact of product and marketing decisions, companies have the necessary information to optimize how they acquire and grow their customers. By providing complete, self-serve, and correct data in an easy-to-use platform, Mixpanel frees teams to move faster, see the whole picture, and measure impact.