## About GrowthBook

GrowthBook is an open source platform for feature flagging and A/B testing. We help companies make data driven decisions on their products using their existing data sources (like Mixpanel).

## GrowthBook and Mixpanel

With GrowthBook, companies can easily start A/B testing their apps without having to send a copy of their data to another 3rd party or add new tracking calls throughout their app. Mixpanel can remain their single source of truth for all analytics data.  
A company can use GrowthBook SDKs to run A/B tests, and when users are put into a variation, we fire a _Mixpanel.track_ event for _$experiment_started_. Then we use the Mixpanel API and JQL to pull aggregate results for statistical analysis.

## Use cases

- Use Mixpanel data within GrowthBook to analyze A/B test results

Build metrics and dimensions in GrowthBook on top of Mixpanel data and view experiment results.