# Fuel your Fintech Product Strategy with real time insights

Activate, engage, and retain more users with analytics worth investing in.

## Leading fintech product teams are learning from their user data

## Unlock the Onboarding Journey
Identify drop-off points in your onboarding flow and optimize your KYC funnel to increase conversions.
[Take a Tour](https://mixpanel.navattic.com/fintech-demo)

## Capture Deeper Insights with Key Reports
Use product usage, engagement metrics, and cohort analysis to inform your product strategy.
[Try Our Fintech Dataset](https://mixpanel.com/report?show-demo-dataset-modal=true)

## Visualize User Paths
Understand how users navigate through your platform and identify patterns to optimize your user experience.
[Watch Demo](https://youtu.be/xyiCUh6IN2o)

## Identify Trends
Understand how long users continue to find value in your product and measure the effectiveness of your retention strategies.
[Learn More](https://docs.mixpanel.com/docs/best-practices/analytics-strategy/retention)

> We can now group our user experiences, trend them, and figure out, ‘Generally, are we doing better? Are we doing worse? Where can we improve?’ With Mixpanel, our decisions are backed by data instead of conjecture, meaning we can move forward with real product management work.  
> Vince Maniago, VP of Product Management, Empower (formerly Personal Capital)

## Secure analytics at your fingertips
Build trust with users. Mixpanel works with fully anonymized data so you can get answers without compromising user privacy. Features like SSO, Data Views and Sensitive Data Classification provide teams with only the data they need.
[Learn More](https://mixpanel.com/blog/crypto-startups-product-analytics/)

### Use Mixpanel for
- **Mobile banking**: Implement in-app notifications and personalized alerts to re-engage dormant users and encourage them to explore new features, such as mobile deposits or investment options.
- **Portfolio management**: Analyze trends related to stock popularity and user activity. Identify which stocks are trending and determine days when users are most active in trading. Make informed decisions about offering tailored promotions or incentives to encourage trading on less active days.
- **Crypto**: Analyze trading data to provide real-time market insights. Improve engagement and the overall user experience by creating personalized recommendations that allow users to make more informed trading decisions.
- **Financial advising**: Assess how employers and employees onboard onto your platform. Leverage core reports to identify higher conversion rates based on platform. Use these insights to surface critical pain points in your user experience.
- **Insurtech**: Analyze your lead-to-quote and quote-to-purchase performance to identify pain points in your funnel. Improve claims processing and customer satisfaction by analyzing claims data to identify trends and improve claims processing efficiency.

## Resources
- **Demo Video**: Mixpanel for Fintech - A short demo featuring key reports. [Watch Now](https://youtu.be/xyiCUh6IN2o)
- **Webinar Series**: "In Conversation With" - Hear from Fintech experts. [Watch Now](https://www.youtube.com/playlist?list=PLs66XLx6HB3eCW_4td2oGnS33HBj3IrXR)
- **Interactive Tour**: Fintech Interactive Tour - A guided demo, at your own pace. [Take a Tour](https://mixpanel.navattic.com/fintech-demo)
- **Customer Story**: Lemonade - Learn how Lemonade increased policy-holders by 500%. [Read Story](https://mixpanel.com/customers/lemonade-drives-growth-mixpanels-user-insights/)
- **Customer Story**: Wise - Hear from Hazel Muhtar, Director of Product Analytics. [Watch Now](https://www.youtube.com/watch?v=M7bmZmHwX9o)

## Unlock truth for everyone
[Explore the Product](https://mixpanel.com/register?next=%2Fproject%2F2195193%2Fview%2F139237%2Fapp%2Fdashboards%3Fshow-demo-dataset-modal%3Dtrue%23id%3D685944)