## Platform

### Product Analytics
[Measure & optimize products](https://mixpanel.com/platform/product-analytics)

### Web Analytics
[Track & improve website performance](https://mixpanel.com/platform/web-analytics)

### Mobile Analytics
[Analyze & refine mobile apps](https://mixpanel.com/platform/mobile-analytics)

### Experiments & Feature Flagging
[Validate every release](https://mixpanel.com/platform/experiments)

### Metric Trees
[Turn strategy into action](https://mixpanel.com/metric-trees)

### Warehouse Connectors
[Sync trusted data](https://mixpanel.com/releases/data-warehouse-connectors)

### Session Replay
[Watch user journeys](https://mixpanel.com/releases/session-replay)

### Integrations
[Connect the tools you love](https://mixpanel.com/partners/integrations)

### Security & Privacy
[Protect customer data](https://mixpanel.com/security-privacy)

## Use Cases

### Acquire New Users
[Boost marketing campaigns](https://mixpanel.com/use-cases/acquire)

### Engage Your Users
[Activate & retain more users](https://mixpanel.com/use-cases/engage)

### Grow Your Usership
[Multiply your customer base](https://mixpanel.com/use-cases/grow)

### Empower Your Teams
[Allow teams to self-serve trusted data](https://mixpanel.com/use-cases/empower)

## Metric Trees

Turn strategy into action with a map for growth
[Explore Metric Trees](https://mixpanel.com/metric-trees)

## Teams

### Product
[Product](https://mixpanel.com/teams/product-teams)

### Data Analysts
[Data Analysts](https://mixpanel.com/teams/data-teams)

### Marketing
[Marketing](https://mixpanel.com/teams/marketing-teams)

### Engineering
[Engineering](https://mixpanel.com/teams/engineering-teams)

## Industries

### Finance
[Finance](https://mixpanel.com/industries/finance-analytics)

### Media & Entertainment
[Media & Entertainment](https://mixpanel.com/industries/media-and-entertainment-analytics)

### B2B
[B2B](https://mixpanel.com/industries/b2b-saas-analytics)

### Ecommerce
[Ecommerce](https://mixpanel.com/industries/ecommerce-analytics)

### Healthcare
[Healthcare](https://mixpanel.com/industries/healthcare-analytics)

### AI
[AI](https://mixpanel.com/industries/ai-analytics)

## Business Size

### Enterprise
[Enterprise](https://mixpanel.com/enterprise)

### Small and Midsize
[Small and Midsize](https://mixpanel.com/smb)

### Startup Program
[Startup Program](https://mixpanel.com/startups)

## Transform Data into Business Impact

Get the framework leading executives use

[Unlock the Manifesto](https://mixpanel.com/content/messy-middle-value-architecture/)

## Resources

### Using Mixpanel

[Docs & Guides](https://docs.mixpanel.com/)

[Contact Support](https://mixpanel.com/contact-us/support)

[What's New](https://docs.mixpanel.com/changelogs)

### Community

[Blog](https://mixpanel.com/blog)

[Events & Webinars](https://events.mixpanel.com/)

[Community](https://community.mixpanel.com/)

[Customer Stories](https://mixpanel.com/customers)

### Partnerships

[Become a Partner](https://mixpanel.com/partners)

[Hire an Expert](https://mixpanel.com/partners/experts)

## Builders

Sprig’s Kevin Mandich on a decade of building with ML and AI

[Read Article](https://mixpanel.com/blog/sprig-kevin-mandich-building-ml-and-ai)

## Analytics

Product Analytics and the data warehouse: A long road to a perfect pairing

[Read Article](https://mixpanel.com/blog/product-analytics-and-data-warehouse-history)

## Data structure for our Mixpanel project

In our PLG implementation post, we showed this diagram for the paths new users can take to become paid customers.

To make that happen, we wanted all of our activity data related to marketing, sales, product usage, and paid conversion in a single Mixpanel project. Here’s how we did it.